Bright Health To Expand Medicare Advantage To Six More States in 2020

Bright Health To Expand Medicare Advantage To Six More States in 2020

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Medicare New Benefits
A page from the 2019 U.S. Medicare Handbook is photographed Thursday, Nov. 8, 2018, in Washington. Seniors in many states will be able to get additional services like help with chores, safety devices and respite for caregivers in 2019 through private

Bright Health is the latest health insurer to announce plans to sell private Medicare Advantage plans in several new markets, hoping seniors flock to such coverage following federal rule changes that allow plans to offer more benefits.

The startup insurer said it will add seven new markets in six states for 2020. They are: the Orlando and Daytona areas of Florida; Palm Beach, Fla.; Chicago, Illinois; Omaha, Neb.; the Cleveland and Akron area of Ohio; Greenville, South Carolina and Memphis Tennessee. Bright Health currently sells Medicare Advantage plans in six metropolitan markets: Birmingham, Ala; Phoenix, Arizona; Denver, Colo.; New York City: several Ohio cities including Cincinnati and Nashville, Tenn.

Bright Health’s expansion into new regions is the latest expansion for such plans, which contract with the federal government to provide extra benefits and services to seniors, such as disease management and nurse help hotlines with some also offering vision, dental care and wellness programs. And now insurers are rolling out more supplemental benefits in their Medicare Advantage plans following rule changes implemented.

In Bright Health’s case, the new Medicare offerings are part of a major expansion of all of its business lines that include individual coverage, “family plans,” Medicare Advantage and supplemental Medicare plans.

In all, Bright Health said it will begin selling its array of plans in 13 new markets across seven states beginning next year. “This market expansion brings Bright Health Plan’s footprint to a total of 22 markets in 12 states, building on its sizable growth last year when it added products in Arizona, New York, Ohio and Tennessee,” the company said in its announcement Wednesday.

The expansions are still subject to final regulatory approvals by state insurance departments, but executives say the expansion shows financial strength and confidence consumers and investors have in the company.

“In just four years, we’ve grown from serving consumers in our pilot market of Colorado to serving tens of thousands of members across six states,” Bright Health CEO Bob Sheehy said. “This substantial growth shows that consumers are hungry for a new healthcare model that is simple, personal and more affordable. We’ve been able to meet this demand because our Health Plan Care Partner Model allows us to scale quickly and effectively, and our significant expansion in 2020 is further validation of that.”

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